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Research papers

Creating a new corporate culture for sustainable growth and high performance

Corporate reputation has become an important component of today's business literature. Numerous academic studies and interest in coverage increase regularly. Parallel to this increasing emphasis, a significant opportunity is open to several actors....

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Emre Erdogan, Selim Oktar, Tahsin Saltik
September 14, 2003